On Tuesday, the 1st of March, the second incarnation of the “Laos Business Meetings” will be taking place. I’ll be giving a presentation on how to use storytelling in marketing.

While most businesses or NGOs in Vientiane likely do not have a marketing budget similar to (or, really, anywhere near) that of Nike or HP, there’s nothing that holds them from using the same techniques that these giants are applying. Consequently, ripping the benefits of successful marketing. It takes little more than a slightly different way of thinking to apply storytelling techniques in your sales materials, presentations, or newsletters, and the power of story will allow you to better connect with your audience and to have a long-lasting impact on them.

If you’d like to learn more, please join us on Tuesday. I hope to leave enough of an impact on my audience that everyone will be able to go home and apply the storytelling techniques right away.

The meeting is at Khop Chai Deu (near the fountain). It will start at 6.30pm and is open to everyone.

Hope to see you there!