I spent a couple of weekends in Bangkok recently, and my time there was a welcome reminder of the pleasures of big city life. A trip to an actual blues bar, several trips to, perhaps, Bangkok’s biggest bookstore, and a visit to the Chatuchak Weekend Market were among the highlights.

At Bangkok’s weekend market you’ll find a slew of young, up-and-coming designers, who produce cool and original stuff. How Many T-Shirt stood out to me: she designs mainly t-shirts and bags and has a non-Asian, almost Scandinavian style. (I noticed no less than three other Danes browsing in her little stall during the time I was there).

 

 

Beyond her great designs, I also admire her simple (and, I am sure, low-cost) marketing. A URL is printed both on the tags in all items and on the front of the little bag I received my purchase in. The URL redirects to her Facebook page, which features lots of photos of her products.

 

 

While the page is mostly in Thai, I get the sense that she succeeds in using Facebook in the way that most big corporations wish they could figure out: she establishes a personal connection with her customers. Her Facebook fans are her friends.

Perhaps the reason is that she runs a start-up, and most of her customers are her actual friends. Or perhaps it’s because she names her photo albums things like “Friends and Tees”. Either way, I find myself happy to be her friend-fan, and I’ll definitely visit her again the next time I find myself in Bangkok.