TED Curator Chris Anderson wrote an essay on how to give a killer presentation for the June edition of the Harvard Business Review.

Anderson has lots of experience coaching TED Conference presenters on how to do better, and his essay — which I suggest you read in full here — is brimming with good advice for all kinds of storytellers. I nodded in recognition reading a lot of his points and added some notes to my own list of presentation “musts” (for example, stand still! Who knew?)

Here are my select cliffs notes for his essay:

• “If you frame the talk as a journey [which you should], the biggest decisions are figuring out where to start and where to end.”
• “The most engaging speakers do a superb job of very quickly introducing the topic, explaining why they care so deeply about it, and convincing the audience members that they should, too.”
• “You need specific examples to flesh out your ideas.”
• “Many of our best and most popular TED Talks have been memorized word for word. If you’re giving an important talk and you have the time to do this, it’s the best way to go.”